#054 Marketing for DTC Brands: An Interview with Samir Balwani

Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”),

Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about ecommerce growth and scale.

A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few. His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies.

As a thought leader in the marketing industry, Samir has lectured at

Barnard College and Fashion Institute of Technology. He’s been quoted in articles in Forbes, Wall Street Journal, Inc. and has written for Mashable.

Samir has also been quoted in Managing Customer Experience and

Relationships: A Strategic Framework and Doing Social Media So It Matters: A Librarian’s Guide, among other books.

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