#051 Leveraging Speaking Opportunities: Part 1
In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the first episode in the series:
- Grab the audience's attention with a powerful quote or statistic related to the impact your topic can have on your target audience. Start with a BANG! That gets their attention. This could be a story, a stat, a funny example, an epic fail, etc.
- Introduce the topic by highlighting the importance of what you’re speaking on and how a lack of this can create a situation your audience does not want to be in.
EX: When you don’t have an effective communication strategy you are literally throwing content against the wall and praying something will stick. You are wasting time and money, 2 resources that once they are gone, you can’t get them back!
- When you correctly leverage speaking opportunities, business owners can enhance their personal brand, establish credibility, and unlock new business opportunities.
- Define the audience: Identify the target audience for speaking engagements and why it is crucial to tailor your message to their needs and interests.
- Identifying the right platforms: Research various types of speaking opportunities, such as conferences, industry events, webinars, and podcasts, and how to select the most suitable ones for your goals.
- Captivating the audience: Explore techniques for engaging the audience through dynamic delivery, powerful body language, and effective use of audiovisual aids.
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