July 17, 2023

045 Marketing Strategies with John Gumas

In this episode, my guest John Gumas, founder of The Gumas Group, joins me as we talk marketing strategy. We dive into his unique look at Challenger Brand Marketing ®. This breaks down into 5 main catergories:

Discovery
Strategy & Message Development
Creative Execution
Distribution
Manage / Monitor

If you'd like to buy his book, (I bought it and I LOVE it 🥰), click the link here: Challenger Brand Marketing® Book. You can also visit their website at gumas.com

Want to work with our team to learn more about creating your customized Marketing Strategy? ⁠⁠⁠Schedule an appointment with Vicki⁠⁠⁠

Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message!⁠⁠ ⁠JOIN THE MAILING LIST⁠⁠⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message

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