In this episode we talked about Credibility Marketing.
WHAT DOES IT MEAN TO BE CREDIBLE?
To first understand what is credible, we can understand what is not credible. It is not credible to pay someone to talk about our brand in most cases.
“If you pay a lot of money to have a famous person talk about how Don Miller is the best person in the world who has written the best book in the world, that’s not real. Real credibility is putting it in the hands of the customer, of the client, of people you’ve worked with, who don’t have a financial incentive to say nice things about your book, and who have really experienced your services or worked with you.
Business owners should find customers who love the brand enough to write a review or testimonial simply because they want to. All you have to do is ask them. The person who does not have bias (is not paid or incentivized) is going to be perceived as being much more credible. To be credible, we have to be honest and real.
Some other great credibility-marketing tactics include:
Endorsement quotes by industry influencers and customers
Customer case studies or customer logos on your website
Publishing of white papers with valued content
Sponsorship of industry events or surveys
Product and company awards
Participation on panels at industry events
- Membership/activity in key industry professional organizations
Want to work with our team? Schedule an appointment with Vicki
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