January 9, 2023

#031 Developing an Overall Marketing Strategy

Today’s podcast is all about developing an overall marketing strategy. So let’s start at the beginning, where I start with any of my Done for you clients. Who is your ICA?

Know your ideal client.

Who do you most want to work with
Is your messaging connecting with your desired audience?
What marketing mix will you use? What can you commit to consistently

How do they like to receive information? Social Media, Blogs, e-books, email, mailers, articles, podcasts, TV/Radio interviews, etc?

What social media platforms make the most sense for your message and your audience?
Are you good at writing articles, blogs, social media descriptions
Do you have your CTAs ready for each medium?
How many social media posts should you do per month? How long should they be?

When will you communicate with your audience? Monthly, weekly, several podcasts, etc

Decide each quarter how often you will do general communications and specialized communications.
Will you do it yourself / in house or will you hire someone to do it

Our new initiative at FTF is the Marketing Mastery for Entrepreneurs Masterclass Series

In this master class series, you will go from feeling overwhelmed and unsure about your marketing and communication strategies to confidently developing targeted and specific content that literally brings your ideal clients to your doorstep!

This Masterclass is not for everyone. If you are:

A business owner or corporate or Community leader
a professional who simply needs a roadmap to help you achieve the goals and dreams you have for your business or organization
a team member responsible for the marketing for your organization and you need relevant and results-oriented guidance

Then this is the master class you’ve been waiting for!!

The introductory price for a limited time is only $66 per month or if you pay in full for 12 months, you get 2 months FREE and a few more freebies and bonuses along the way. You can join anytime for any 12 month stretch. You get access to all recordings of each training so you can learn at a time convenient for you.

Plus these awesome bonuses when you choose the pay in full option