#013 Know the Best Media type for your message: Owned, Earned, Shared & Paid
Today’s episode is all about media; in particular earned, owned and paid media. There are all different schools of thought on the relevance of this mix. Some people fully believe that you should never need to pay for media exposure, some people believe that you should only and always use your own media channels that you control. Bottom line, there are several schools of thought on this, and together, we’re going to get to the truth of the matter and lay out a process that can help you make the best determination on this for your marketing needs.
All of the content, and strategies mentioned in this episode are available through my company, Face to Face Marketing. A full service marketing and communications firm dedicated to helping clients create messaging strategies that resonate with the clients they most want to work with. Schedule your Discovery Video Call here.
Owned Media: Owned Media is media that you actually own, and you control how that media is publicized, who it can be publicized to, and when they have access to it.
Shared Media: This is media, or copy and pictures that you own , but, they are hosted on social media platforms that are owned by other entities. You own the content that is published to your social media platforms.
Earned Media: Your own original content that you are delivering, but the vehicle is not one that you have any control over.Traditionally, earned media has been the name given to publicity generated through PR exposure.
Paid Media: This is simply when You buy ads on social media, on blogs, on digital magazines, on YouTube and other such platforms.This can be as expensive or as frugal as your budget can absorb.
RESOURCES:
Dubsado is great for contracts, questionnaires, client databases, invoices, client portals. I set up workflows and automations to send invoice reminders, house all email communication, and project drafts for each client, this reminds me when I need to check in with clients that need to return a proposal, sign a contract, or send in a payment. Check it out here!!
Airtable is what I use to keep all of my social media posts, email marketing and podcasting scheduling in order. This is a FREE tool that is a lifeline for my business! Click HERE for access!!
Canva: Hands down the best graphic design tool for the masses on the market. Event for professional graphics designers, this is a tool that is great for quick projects like social media graphics, email banners and most website graphics! Not ready to get a membership, no worries, the FREE version is awesome, too!! Click here to get started!!
Thanks for joining me today!! Want to see samples of my work, schedule a coffee meetup, or learn more about working with me? Click here
Until next time!
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