Skip to content
10005221-1642997748140-56b5df92dd6eb

The Marketing Muscle Podcast

Marketing, Branding and Messaging strategies and principles for your small business or entrepreneurial venture. I love sharing my knowledge and insights with savvy business owners ready to level up their marketing, branding and messaging strategy. I’m sharing everything I know!! Seriously, I’m not holding anything back. Tune in and learn about the tools, tips and strategies I’ve used to grow my little business and take it from passion project to national exposure!

By participating in Clarity, you're not just investing in a series of workshops—you're investing in the future of your business. Our goal is to deliver extreme value that transcends the ordinary, leaving you with a newfound sense of purpose and direction. And with limited spots available, this opportunity won't last forever. Act Now Seize the opportunity to transform your business and secure your place in the Clarity series. Space is limited, and the insights you'll gain are priceless. Don't miss out on this chance to gain clarity, attract ideal clients, and elevate your business to new heights. Join us, and...
Published on: 2024-07-09
By Vicki Morris
The C-Suite, also known as the C-level, refers to the highest-ranking executives in an organization. These individuals typically hold titles that start with the letter "C," standing for "Chief." Each C-Suite executive has specific areas of responsibility crucial to the organization's overall functioning and strategic direction. Check out the PDF linked HERE for a detailed explanation of 10 of the most relevant C Suite executives and the type of information they each need. I mentioned a new Marketing Mastermind that will be launching late Summer 2024. Are you the next person to be a part of this game changing group?...
Published on: 2024-06-10
By Vicki Morris
Diving deeper into the process of building the transformational journey for business owners: 1. Self-Reflection and Goal Setting: The journey begins with deep self-reflection. Business owners need to take the time to assess their current situation, including strengths, weaknesses, opportunities, and threats (SWOT analysis). From there, they can define clear, achievable goals for their business. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). 2. Identifying Challenges and Obstacles: Next, it's important to identify the challenges and obstacles standing in the way of achieving those goals. This could include anything from lack of resources and funding to market...
Published on: 2024-06-03
By Vicki Morris
 Crafting a Conversion-Driven Website: A Guide for Service Providers Part 1: Understanding the Key Components of a Conversion-Driven Website Part 2: Identifying Your Target Audience and Their Pain Points Part 3: Crafting Engaging Website Content Part 4: The Importance of a Clear Call to Action Part 5: Understanding the 'Z' Eye Pattern Part 6: Creating a Compelling Offer Want to work with me?   ⁠Schedule an appointment with Vicki⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and...
Published on: 2024-05-27
By Vicki Morris
We've got an awesome PDF with 10 high impact questions you you begin asking your customers TODAY! Email me to get a complimentary copy 😎 Want to work with me?   ⁠Schedule an appointment with Vicki⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! ⁠JOIN THE MAILING LIST⁠ Connect with me on⁠ LinkedIn⁠ and⁠ Facebook⁠ 🥰 --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...
Published on: 2024-04-15
By Vicki Morris
Newsletters have been a tried-and-true weapon in the world of email marketing for ages. They offer a unique opportunity to connect with your audience, foster brand loyalty, and drive conversions. But to make the most of your newsletter campaigns, it's important to understand how audience segmentation can help you deliver targeted and personalized content. In this episode, we'll dive into developing the sections of your newsletter, ensuring it resonates with your subscribers in a way that is relatable, and easily digested! Here are the sections we’ll talk about today: The Expert’s corner Client spotlights Offers & Promotions Behind the scenes...
Published on: 2024-04-08
By Vicki Morris
By crafting compelling narratives that resonate with the emotions and experiences of your target audience, you can create a lasting impression and build a loyal customer base. Section 1: The Problem Every great story begins with a problem. It's the challenge or pain point that your audience is facing. Your audience should immediately recognize and connect with the struggle, which will pique their interest and captivate their attention. Remember, the problem should be relevant to your audience's needs or aspirations. Section 2: The Emotional Rollercoaster A successful story takes your audience on an emotional journey. It's essential to portray the...
Published on: 2024-04-01
By Vicki Morris
059  Marketing your small business with a non existent Marketing budget Freebie: 10 Things you can do to Marketing your business for FREE!! https://motivated-experimenter-4676.ck.page/89e5ac4439 Thanks for listening!!Connect with me on Facebook Vicki W. Morris & LinkedIn Vicki Morris --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...
Published on: 2024-03-04
By Vicki Morris
Suggested sections of your awesome newsletter: Section 1: Warm Welcome Section 2: Service Spotlight Section 3: Tips and Tricks Section 4: What's Happening Section 5: Q&A or Ask Me Anything Section 6: Exclusive Offers and Call-to-Action Thanks for listening!! Connect with me on Facebook Vicki W. Morris & LinkedIn Vicki Morris --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...
Published on: 2024-02-26
By Vicki Morris
Unleashing the Power of Video in Social Media Marketing A Comprehensive Guide to Boost Your Online Presence and Drive Results Welcome to the world of video marketing, where captivating visuals have the potential to revolutionize your social media strategy. In this free downloadable PDF, we'll explore the key elements that make video a powerhouse in social media marketing. Get ready to take your online presence to new heights! 1. Engaging Thumbnails: 2. Mobile-Optimized Viewing: 3. Storytelling that Resonates: 4. Compelling Calls-to-Action: 5. Consistency and Quality: Armed with the power of video in social media marketing, you're now equipped to elevate...
Published on: 2024-02-12
By Vicki Morris
Mastering Social Media Strategy: A Guide for Small Business Owners Fine-tune your social media marketing efforts to reach your target audience and achieve business success. 1. Know Your Ideal Audience: 2. Set Clear Goals: 3. Choose the Right Platforms: 4. Consistent Branding: 5. Engage and Interact: 6. Quality Content: Download the free PDF from this episode here: Episode 56 FREE Download. Thanks for listening!! Connect with me on Facebook Vicki W. Morris & LinkedIn Vicki Morris --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...
Published on: 2024-02-05
By Vicki Morris
In this episode we explore the critical importance of defining your ideal client community and how it can revolutionize your marketing efforts. By understanding your audience on a deeper level, you can tailor your messaging and strategies to resonate with the right people. Unleashing the Power of Knowing Your Ideal Client Community A Guide for Small Business Owners in the B2B and Service-Based Industries Why Knowing Your Ideal Client Matters Defining Your Ideal Client Community Putting Your Knowledge into Action The Ongoing Process Understanding your ideal client community unlocks the power to connect with the right people, increase conversions, and...
Published on: 2024-01-29
By Vicki Morris
Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about ecommerce growth and scale. A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few. His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies. As a thought leader in the marketing industry,...
Published on: 2023-11-13
By Vicki Morris
In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the final episode in this series: Overcoming Challenges and Nurturing Growth  Addressing stage fright and nervousness: Share practical tips for managing anxiety and boosting confidence when speaking in front of an audience. Continuous improvement: Encourage individuals to seek feedback, analyze their performance, and invest in professional development to continuously enhance their speaking skills. Emphasize the value of perseverance and resilience in facing challenges and embracing growth opportunities. Want to learn more about this topic?   ⁠⁠Schedule an appointment with Vicki⁠⁠ Be sure to join our...
Published on: 2023-11-06
By Vicki Morris
In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the second episode in the series: Leveraging the Aftermath    A. Networking and relationship-building: Explain the importance of networking before and after the speaking engagement, tips for making meaningful connections with attendees and organizers.    B. Leveraging social media: Discuss the role of social media in extending the reach of your speaking engagements, such as sharing highlights, testimonials, and engaging with attendees online.    C. Repurposing content: Highlight the potential to repurpose your speaking engagements into other forms of content, such as blog posts, articles, or even a...
Published on: 2023-10-30
By Vicki Morris