The Marketing Muscle Podcast

Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about ecommerce growth and scale. A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few. His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies. As a thought leader in the marketing industry,...

In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the final episode in this series: Overcoming Challenges and Nurturing Growth  Addressing stage fright and nervousness: Share practical tips for managing anxiety and boosting confidence when speaking in front of an audience. Continuous improvement: Encourage individuals to seek feedback, analyze their performance, and invest in professional development to continuously enhance their speaking skills. Emphasize the value of perseverance and resilience in facing challenges and embracing growth opportunities. Want to learn more about this topic?   ⁠⁠Schedule an appointment with Vicki⁠⁠ Be sure to join our...

In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the second episode in the series: Leveraging the Aftermath    A. Networking and relationship-building: Explain the importance of networking before and after the speaking engagement, tips for making meaningful connections with attendees and organizers.    B. Leveraging social media: Discuss the role of social media in extending the reach of your speaking engagements, such as sharing highlights, testimonials, and engaging with attendees online.    C. Repurposing content: Highlight the potential to repurpose your speaking engagements into other forms of content, such as blog posts, articles, or even a...

In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the first episode in the series: Grab the audience's attention with a powerful quote or statistic related to the impact your topic can have on your target audience. Start with a BANG! That gets their attention. This could be a story, a stat, a funny example, an epic fail, etc.     Introduce the topic by highlighting the importance of what you’re speaking on and how a lack of this can create a situation your audience does not want to be in. EX: When you don’t...

This episode is about Communications Strategies from an internal perspective. Giving feedback is an important part of any internal communication strategy and as a business owner you need to have a few tools in the tool bag.  This is NOT a one size fits all situation. You need to have different methods of communicating at your disposal. Today we focused on the sandwich method. It’s not right for all situations or for all people. You have to know when to use it, who to use itr with,a nd most importantly, you have to know when NOT to use it. Here...

Join me as I talk with my friend Tish Hardric of Tish Hardric and Associates. She specializes in helping non profit organizations (NPOs) get funding. Tish shares her insights on what makes NPOs different from for profit businesses and some of her special tactics to help businesses of all formations find funding they didn't even know they could qualify for!! Connect with Tish and her group at: https://www.thassociates.org/ Want to learn more about Marketing, branding and communicating your message:   ⁠Schedule an appointment with Vicki⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings...

This episode is all about AI and in particular, ChatGPT!! I talk about how I use it and I share some best practices on how you can use it in your business. I even used AI to help me develop the content for this episode!! Want to work with our team to learn more about Creating Content for your messaging strategy,   ⁠⁠⁠⁠⁠Schedule an appointment with Vicki⁠⁠⁠⁠⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message!⁠⁠⁠⁠ ⁠JOIN...

In this episode I share some insights I gained along the way on how to be a great boss. This is a moving target. I hope that I am always improving in everything that I do. As a small business owner who is in a growth stage, I see several entrepreneurs struggle with this very topic, so I thought I'd share my experiences and a bit of what I learned along the way. Being the boss is never easy, there are always tough decisions to make and you become the accountability 'police'. This is another thing that makes entrepreneurship a...

This episode is all about Personal Branding. We're covering what it is, what it's not and how to leverage your personal story for the benefit of your brand. Want to work with our team to learn more about Personal Branding?   ⁠⁠⁠Schedule an appointment with Vicki⁠⁠⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message!⁠⁠ ⁠JOIN THE MAILING LIST⁠⁠⁠ Connect with me on⁠⁠⁠ LinkedIn⁠⁠⁠ and⁠⁠⁠ Facebook⁠⁠⁠ 🥰 --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...

In this episode, my guest John Gumas, founder of The Gumas Group, joins me as we talk marketing strategy. We dive into his unique look at Challenger Brand Marketing ®. This breaks down into 5 main catergories: Discovery Strategy & Message Development Creative Execution Distribution Manage / Monitor If you'd like to buy his book, (I bought it and I LOVE it 🥰), click the link here: Challenger Brand Marketing® Book. You can also visit their website at gumas.com Want to work with our team to learn more about creating your customized Marketing Strategy?   ⁠⁠⁠Schedule an appointment with Vicki⁠⁠⁠...

This episode is all about the relationship between social media and an well planned website for oyur business. We're talking about about SEO, pain points, goals, and capitalizing on a customer centric approach. All great stuff!! This is an absolute must if you want to grow your customer base. When you provide value based on what's important to your customers, you are developing an engaged audience that is very interested in what you have to say. Want to work with our team to learn more about Social media & Websites?   ⁠⁠⁠Schedule an appointment with Vicki⁠⁠⁠ Be sure to...

Today, we're going to be talking about one of the most important aspects of email marketing – subject lines. As marketers, we know how important it is to get our emails opened and read. And, the subject line is the first thing that a recipient sees when they receive an email. So, it's crucial that we get it right. In this episode, I'm going to share some tips on how to choose great email subject lines that will help you get more opens and engagement. Want to work with our team to learn more about Email Marketing?   ⁠⁠Schedule an...

Check out Mickie and his team at eReleases.com. I enjoyed this interview and I highly recommend this service. Want to work with our team to learn more about PR for your business?   ⁠⁠Schedule an appointment with Vicki⁠⁠ Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message!⁠ ⁠JOIN THE MAILING LIST⁠⁠ Connect with me on⁠⁠ LinkedIn⁠⁠ and⁠⁠ Facebook⁠⁠ 🥰 --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...

Today we’re talking with my friend Mickie Kennedy about navigating the media for the benefit of your small business. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 24 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. --- Send in a voice message: https://podcasters.spotify.com/pod/show/vicki-morris/message...

In this episode we talked about Credibility Marketing. WHAT DOES IT MEAN TO BE CREDIBLE?  To first understand what is credible, we can understand what is not credible. It is not credible to pay someone to talk about our brand in most cases. “If you pay a lot of money to have a famous person talk about how Don Miller is the best person in the world who has written the best book in the world, that’s not real. Real credibility is putting it in the hands of the customer, of the client, of people you’ve worked with, who don’t...