The Marketing Muscle Podcast

This episode is all about networking and how it can help you grow your business. Here are some of the high points about joining a networking group and how they help you grow your business. Networking groups like BNI provide business owners with a platform to meet and connect with other professionals in their industry or related industries. Access to a wealth of resources and support. Potential to generate referrals and new business leads. Provide business owners with a sense of community and support. A great way to build your personal brand and establish yourself as a thought leader in...

Today we did a deep dive on Email Marketing and how it can be an excellent marketing strategy tool to grow a business of any size! Here are the topics we covered in this episode about Email Marketing: Email Marketing is Personal Email Marketing is Cost-Effective Email Marketing is Measurable Email Marketing is Versatile Email Marketing is Effective Email marketing is a powerful tool for businesses looking to connect with their audience and drive results. Whether you're a small business just starting out or a large enterprise with an established customer base, email marketing should be a key part of...

1. Determine Your Objectives 2. Choose the Right Platforms 3. Develop a Content Strategy 4. Engage with Your Audience 5. Utilize Paid Advertising 6. Measure Your Results 7. Use Video Content 8. Collaborate with Influencers 9. Stay on Top of Trends 10. Have a Strong Visual Identity If you would like to learn more about developing a social media strategy for your business, no matter what size, the team at Face To Face Marketing can help. Contact us at Hello@facetoface-marketing.com or visit our website at www.FaceToFace-Marketing.com Until next time, ~Vicki --- Send in a voice message: https://anchor.fm/vicki-morris/message...

Here are 10 Essential Elements to a well planned website: A Clear and Simple Layout High-Quality Images and Graphics Responsive Design Good Color Scheme 5. User-Friendly Navigation Quality Content 7. Fast Loading Times Call to Actions 9. Accessibility Consistency Want to find out if your website is pulling its weight for your business? Schedule a discovery video call with  our team of design professionals today at https://www.facetoface-marketing.com/ Join the Face To Face marketing mailing list to get the latest tools , tips and marketing strategies. Also get notified of upcoming podcast episodes and in person speaking engagements for Vicki Morris...

A professional logo design can benefit small businesses in several ways: Brand recognition: A well-designed logo can help a small business establish brand recognition, making it easier for customers to remember and identify the business. Professionalism: A professional logo conveys a sense of professionalism, trust, and competence, which can help small businesses establish credibility with potential customers and partners. Marketing tool: A logo is often the centerpiece of a company's marketing materials, including business cards, brochures, and websites. A well-designed logo can help small businesses effectively market their products or services and make a positive first impression. Differentiation: A unique...

Continual learning in your industry / profession Never rely totally on what you learned early on in your career to carry you throughout your entire career. Learning can come in a variety of formats. It can be additional degrees and certifications; it can be industry seminars / webinars; it can be reading articles and white papers or even informed Google searches on industry topics. The Marketing Mastery for Entrepreneurs Course enrollment details: Annual membership Option Quarterly Membership Option Monthly Pay Option In this master class series, you will go from feeling overwhelmed and unsure about your marketing and communication strategies...

Today’s podcast is all about your website. Yep, that’s right, we are gonna talk about your website, not about the design, but about the content you choose to put on it and the job of your website. If you’d like to get a copy of my ebook, How to Rock Your New Website, it goes into more detail on the items I talked about and its workbook format! Check out the show notes of this episode for a link to get your copy of the ebook. Ebook Link --- Send in a voice message: https://anchor.fm/vicki-morris/message...

Today’s podcast is all about developing an overall marketing strategy. So let’s start at the beginning, where I start with any of my Done for you clients. Who is your ICA? Know your ideal client. Who do you most want to work with Is your messaging connecting with your desired audience? What marketing mix will you use? What can you commit to consistently How do they like to receive information? Social Media, Blogs, e-books, email, mailers, articles, podcasts, TV/Radio interviews, etc? What social media platforms make the most sense for your message and your audience? Are you good at writing...

Today’s podcast is all about developing an overall marketing strategy. So let’s start at the beginning, where I start with any of my Done for you clients. Who is your ICA? Know your ideal client. Who do you most want to work with Is your messaging connecting with your desired audience? What marketing mix will you use? What can you commit to consistently How do they like to receive information? Social Media, Blogs, e-books, email, mailers, articles, podcasts, TV/Radio interviews, etc? What social media platforms make the most sense for your message and your audience? Are you good at writing...

It was my sincere pleasure to interview Stephanie Mell, owner of several fine casual restaurants in the Huntsville AL area. She and her husband are business partners and that have made a significant impact on the dining experiences in the area. Today, our conversation centers on all things marketing and branding as you run a series of successful restaurants. Stephanie absolutely understands the power of marketing and messaging and she and I talk shop and share lots of tips and strategies that anyone can use to help grow and establish their business.  If you're int he area be sure to...

This is the first of a series of episodes on efficient systems for running a business. This is a system I use for my own business and I frequently refer clients to this systems for some of their marketing needs. Pixistock is so much more than stock images, (although the stock images and amazing!!). This is a full marketing systems for your business. This is NOT as easy fix. Just like anything else, you get out of it what you put into it. There are templates for graphics, social media planners, email subject line starters, templates for books, webinar slides,...

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the...

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the...

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the...

So here’s the challenge for you I want you to find the link to our FB group, Marketing Backed By Data. Once you get to the group, I want you to finish the statement, “I am someone who…..” This is YOUR narrative!! Copy this down on a sticky note on your computer or on your notes app on your phone. Go back as often as you need to say it out loud. I want you to next find a post from some one and encourage them in the comments on their post to the group. The next thing I want...