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Beyond Rockets

Beyond Rockets

As Huntsville AL is primarily known for being the Rocket City because of its close association with the US Space Missions but Huntsville is so much more than that Huntsville is home to many high-tech companies, entrepreneurs involved in interesting startups, talented creatives, and much much more. My goal is to introduce you to some of these individuals that are taking Huntsville Beyond the Rocket.

Jeromeo returns to Beyond Rockets nearly five years after his first appearance to catch up on everything that’s changed since then.From the early days of Them Damn Dogs and the making of Unpoetic to new music, solo projects, and performing with Beastie Goys, Jeromeo shares how his approach to writing and performing has evolved over the years.We also talk about the growth of Huntsville’s local music scene, some of the artists he’s listening to right now, and what could be next for Them Damn Dogs and his own solo music.Plus, Jeromeo gives us a preview of Beastie Goys’ August 22 show at...
Published on: 2026-08-11
By Clark Dunn
In this episode of Beyond Rockets, Hannah shares how moving from Northern Virginia to Huntsville changed her perspective, why she believed Huntsville was the perfect place to continue her family's legacy, and what it was really like opening a retail business while still working a full-time job.We also talk about:• Growing up around a family business• Why Huntsville reminded her of her hometown• Finding the perfect location in Five Points• The challenges of opening a brick-and-mortar business• Handcrafted chocolates made fresh in-house• Building a business rooted in community• Advice for aspiring small business ownersWhether you're an entrepreneur, love supporting local...
Published on: 2026-07-28
By Clark Dunn
Clark sits down with Dr. Andrew Cummings, founder of Apex Chiropractic & Functional Wellness, to talk about what it takes to launch a business from scratch in a brand new city.Andrew shares his journey from growing up in Rome, Georgia, playing collegiate basketball, attending chiropractic school, to working as an associate in Birmingham before making the decision to open his own practice in Huntsville. He discusses why Huntsville felt like the right place, the challenges of opening a healthcare business, and what he's learned during his first few months as a business owner.The conversation also dives into the philosophy behind Apex Chiropractic,...
Published on: 2026-07-07
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with Clayton Hinchman, Chairman and CEO of IGNITE, to discuss his journey from West Point and Army service to leading one of Huntsville's fastest-growing companies. After surviving a life-changing IED explosion while serving in Iraq, Clayton transitioned into entrepreneurship, founded and sold his first company, and eventually became the leader of IGNITE.During the conversation, Clayton shares how military leadership shaped his approach to business, why discipline and culture are critical to long-term success, and how IGNITE has grown from a regional defense contractor into an international organization with employees across...
Published on: 2026-06-23
By Clark Dunn
In this episode of Beyond Rockets, Clark sits down with Zack Penney, CEO of Bill Penney Motor Company, to talk about growing up in Huntsville, joining the family business, and eventually taking over leadership of one of Alabama's most recognizable automotive brands.Zack shares stories from his early days working in every department of the dealership, the lessons he learned leading through the 2008 financial crisis, and the importance of building a strong culture centered around people. He also discusses expanding into new markets, acquiring and selling dealerships, launching the nation's top Toyota collision center, and what it means to steward...
Published on: 2026-06-09
By Clark Dunn
In this episode of Beyond Rockets, we sit down with Joanna White, Managing Director of the Apollo Coalition, for a conversation about Huntsville’s growth, the power of community, and what it means to build culture through innovation. A Huntsville native, Joanna shares her journey from growing up in the Rocket City and discovering the local music and arts scene to spending over a decade with Arts Huntsville helping shape events like Panoply Arts Festival and public art initiatives across the city.The conversation also dives into Joanna’s years working alongside Tommy Battle through multiple mayoral campaigns, the lessons she learned about...
Published on: 2026-05-26
By Clark Dunn
In this episode of Beyond Rockets, Clark sits down with Nathan Eldridge and Jeff Holsclaw, hosts of The Sift Podcast, to talk about how a simple idea turned into a growing platform centered around faith, honesty, and real-life conversations. Nathan and Jeff share the story behind launching The Sift, the mission of creating a space where people feel welcomed into conversations about life, marriage, struggles, faith, and the Bible without judgment or pretense. They discuss why they wanted to specifically reach men who may feel disconnected from church, how podcasting became a modern way to build community, and the impact honest...
Published on: 2026-05-12
By Clark Dunn
In this episode of Beyond Rockets, Clark sits down with Brian Cook, President and CEO of Cook's Pest Control and Board Chairman of Cook Museum of Natural Science.Brian shares the story behind a fourth-generation family business that started in 1928 and how it evolved into something far beyond pest control. What began as a small internal training tool eventually grew into one of North Alabama’s most impactful educational destinations.The conversation dives into:The legacy of Cook’s Pest Control and what it means to carry it forwardHow the museum grew from a 5,000 sq ft space into a major regional attractionThe vision behind the 2019 museum launch...
Published on: 2026-04-28
By Clark Dunn
In this episode of Beyond Rockets, Clark sits down with Brian Cook, President and CEO of Cook's Pest Control and Board Chairman of Cook Museum of Natural Science.Brian shares the story behind a fourth-generation family business that started in 1928 and how it evolved into something far beyond pest control. What began as a small internal training tool eventually grew into one of North Alabama’s most impactful educational destinations.The conversation dives into:The legacy of Cook’s Pest Control and what it means to carry it forwardHow the museum grew from a 5,000 sq ft space into a major regional attractionThe vision behind the 2019 museum launch...
Published on: 2026-04-28
By Clark Dunn
In this episode of Beyond Rockets, Clark sits down with professional fisherman, entrepreneur, and developer Boyd Duckett to unpack a career built on recognizing opportunity and taking action.Boyd shares how dropping out of high school led to his first business, how he secured a $565,000 loan at just 22 years old, and the lessons learned from building and selling multiple companies along the way. From launching a successful tank leasing business to working in the music industry with artists like Tim McGraw and Joe Diffie, his journey is anything but conventional.The conversation also dives into his passion for fishing, winning the...
Published on: 2026-04-14
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with legendary Huntsville meteorologist and innovator Bob Baron to unpack a career that helped reshape how we understand and track weather.From his early days in radio to becoming a trusted voice on television, Bob shares how creativity and curiosity led to the creation of his iconic “Weather in Motion” — long before modern graphics existed. But what began as broadcast innovation quickly turned into something much bigger.After the devastating 1989 Huntsville tornado, Bob set out to solve a critical problem: how to deliver faster, more accurate, and more localized severe...
Published on: 2026-03-31
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with Jordan Rodriguez, founder of Freedom Exteriors, to talk about his path from athlete to entrepreneur and how he built a growing exterior remodeling company in Huntsville. Jordan shares how his journey took him from Grissom High School to college athletics, into multiple careers, and eventually into the home improvement industry, where he found his fit.Jordan explains how Freedom Exteriors has evolved from a small operation installing windows by hand into a more focused, consultative business specializing in premium siding, windows, and doors for long-term homeowners. The conversation dives into what...
Published on: 2026-03-17
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with Vania, founder and creator of ShopMOSS, a jewelry and apparel boutique located in the Village of Providence in Huntsville.Vania shares her journey from moving to the U.S. from Rome at age 12 to building a creative brand deeply rooted in her Italian heritage. After earning a degree in graphic design and spending a decade in photography, she picked up clay on a whim in 2018 and began sculpting statement earrings that quickly gained traction online. What started as a small creative experiment grew through pop-ups, community support, and years...
Published on: 2026-03-03
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with Jack Fite, CEO of Fite Building Company, to talk about five decades of construction in North Alabama.Jack shares his journey from growing up in a family lumber business to leading a multi-regional construction firm, celebrating 50 years in business. Along the way, he opens up about the early grind, navigating economic downturns, Huntsville’s explosive growth, and why optimism is essential to building strong teams.They dive into Fite Building’s commitment to being true “builders,” the importance of investing in young talent and the trades, and how the company’s Plus 1...
Published on: 2026-02-17
By Clark Dunn
In this episode of Beyond Rockets, Clark Dunn sits down with Jordyn Brummett, co-owner of The Vessel, a community pottery studio in Huntsville, to reflect on how far the journey has come since her first appearance on the podcast more than three years ago.Jordyn shares the story of launching The Vessel as a brand-new concept, testing the idea at Stove House, and quickly realizing the demand for creative space and community in Huntsville. She walks through the lessons learned from outgrowing their original studio, the challenges of balancing classes, memberships, and limited space, and how those experiences shaped the vision for their...
Published on: 2026-02-03
By Clark Dunn